Some of you may have never heard of
Rocket Internet, but I am sure you may have come across or encountered one of
their numerous start-ups without even knowing it. The Berlin based firm is behind a host of
internet based startups such as Zalora, Lamudi, Easy taxi, Hellofood, Foodpanda, Carmudi,
Jumia, Kaymu and Zalando just to name a few.
Founded by the Samwer brothers in 2007, who are noted for a string of successful investments in start-ups.The firm aims to become the World’s largest internet platform outside the United States and China.
Founded by the Samwer brothers in 2007, who are noted for a string of successful investments in start-ups.The firm aims to become the World’s largest internet platform outside the United States and China.
The firm touts itself of being able
to replicate successful internet businesses in unexplored markets such as that
of developing countries and thus has been its strategy.
Rocket's start-ups are all across the globe from Asia, South America, Europe and Africa. Perhaps whats most impressive is the potential most of it's start-ups posses. For instance in Africa where mobile subscriptions is expected to top one billion subscriptions in 2015, which was a little different a decade ago. Behind this growth is also a huge surge in internet use on phones by Africans which is expected to increase by 20 fold in the next five years, that is double the rate of growth the rest of the world. As more and more Africans get online they are beginning to get comfortable with shopping online. That's where Rocket Internet's incubators such as Jumia (Amazon clone), Kaymu (eBay clone) and Jovago are capitalising on with respect to e-commerce.
Jumia operates in Ghana, Nigeria (Africa's most populous country), Egypt, Kenya, Morocco, Ivory Coast, Uganda, Cameroon and United Kingdom with plans of expanding into other nations.
If the success of the telecommunication companies in Africa and the meteoric rise of Alibaba is anything to go by Rocket Internet may have just struck gold.
Send me your comments, what do you think?
Rocket's start-ups are all across the globe from Asia, South America, Europe and Africa. Perhaps whats most impressive is the potential most of it's start-ups posses. For instance in Africa where mobile subscriptions is expected to top one billion subscriptions in 2015, which was a little different a decade ago. Behind this growth is also a huge surge in internet use on phones by Africans which is expected to increase by 20 fold in the next five years, that is double the rate of growth the rest of the world. As more and more Africans get online they are beginning to get comfortable with shopping online. That's where Rocket Internet's incubators such as Jumia (Amazon clone), Kaymu (eBay clone) and Jovago are capitalising on with respect to e-commerce.
Jumia operates in Ghana, Nigeria (Africa's most populous country), Egypt, Kenya, Morocco, Ivory Coast, Uganda, Cameroon and United Kingdom with plans of expanding into other nations.
If the success of the telecommunication companies in Africa and the meteoric rise of Alibaba is anything to go by Rocket Internet may have just struck gold.
Send me your comments, what do you think?
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